Great stories have a personality. Consider telling a great story that has personality. Writing a story with personality for potential customers helps build a relationship. This is reflected in small quirks such as word choices or phrases. Write from your perspective, not from someone else's experience.

Great stories are for everyone, even if they are written for just one person. If you try to write with a broad, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it is real for one, it is also real for the rest.